Marketing your business is very different from building a home, which makes marketing a challenge for most homebuilder companies. To grow your business, you may need professional help from people who do marketing for a living. We have taken a closer look at six homebuilder marketing agencies that are at the top of their game right now, successfully developing online strategies for homebuilders that want to reach more people and make more sales.
These marketing agencies work directly with homebuilders, helping them design, develop, and implement a digital marketing strategy that really works. Because they cater their services to homebuilders, you can depend on an understanding team that knows the challenges your business faces every day.
1. Builder Designs
If you are looking for award-winning website designs specifically created for homebuilders, check out Builder Designs. This marketing agency has always been focused on creating functional and engaging websites for homebuilders. You can choose from a custom website designed uniquely to showcase your homes or a pre-built website that gives you a quicker turnaround and lower price point than the custom option.
Builder Designs also incorporates the following marketing aspects into their projects:
- Content
- Social media
- Data
- Graphics
Take a look at one of their latest website launches, Mungo Homes. Also look at the marketing campaigns they have planned, such as this one for a client with two major home events in the works.
Online technology is a major aspect of maintaining a successful digital presence. Builder Designs provides homebuilders with the technology they need, including interactive floor plans, interactive maps, kiosks, build and price tools, Buy It Now features, Builder IDX, and UXPRO.
For homebuilders who need a one-stop shop for all their marketing needs now and in the future, Builder Designs provides the Builder Success Program. Looking at and analyzing data is a key part of their successful strategies to grow businesses.
Builder Designs is located in Olathe, Kansas, and they have been serving homebuilders in 44 states of the USA since 2008. Builder Designs understands homebuilders’ unique needs and challenges, and they offer customized packages to attract more qualified leads that result in selling homes. Thinking and strategizing for the long-term boosts businesses through the low and high times.
2. ONeil Interactive
Leading the way in homebuilder marketing technology, ONeil Interactive helps generate leads through interactive website design and digital marketing strategies.
Homefiniti website solutions allow homebuilders to easily edit their content from any device, manage all the different media used to show off homes and increase traffic to the website with effective SEO. Check out their portfolio to see how Homefiniti helped Classica Homes create a timeless web presence that works well on large screens, laptops, tablets, and phones.
If your homebuilder company isn’t ready to commit to a complete website solution package, try out the interactive floor plan feature, which was designed with the online shopper in mind.
ONeil Interactive can also help you out with interactive site plans, which allow your company to share real-time lot availability with your prospects, building urgency so they decide to buy sooner.
3. NDG Communications
NDG Communications is a nationally recognized, full-service performance marketing partner for the new home industry. They have over 20 years of expertise in the following areas:
- Lead generation
- Brand strategy
- Proptech innovation
With the digital world changing so rapidly, NDG helps homebuilders embrace the change with solutions that put online shoppers in control of their homebuying experience. Once a prospect has entered the homebuilding sales cycle, NDG skillfully guides buyers from start to finish. This marketing partner helps companies reach their goals while using fewer resources, which is especially nice when so many marketing teams have to cut their budgets.
With NDG Communications’ help, homebuilders can reach the right audience, generate better leads, nurture their leads, and manage their online presence with innovative tools that save time and money.
4. Blue Tangerine
Blue Tangerine has been helping homebuilders with their websites and digital marketing strategies for over 20 years. By looking at research, metrics, and industry trends, the marketing experts at Blue Tangerine help homebuilders grow their businesses and reach their sales goals.
Some of the digital tactics they employ in their custom marketing strategies include:
- SEO
- Paid search
- Email marketing
- Geofencing
- Social media
- Analytics and reporting
This company, based in Tyrone, Georgia, also offers design, development, and maintenance of websites for homebuilders. They provide full support so business managers can maintain a thriving online presence. Blue Tangerine can design a new website for businesses or work with an existing site. Their website development is focused on driving leads and increasing sales in the homebuilding industry, and they strive to make it easy for businesses to manage their own content.
As demonstrated on this client website, Blue Tangerine uses a bold approach to attract potential customers. It offers plenty of ways for customers to interact, such as links to social media channels, attractive videos of home designs, and large maps with links to homes.
5. Bokka Group
If you want to focus on improving your customer experience, learn more about the Bokka Group. They help homebuilders maximize growth by monitoring and improving the homebuying experience. Their services are three-fold:
- Consulting services for homebuilders
- Marketing services for homebuilders
- Technology solutions for homebuilders
As homebuilder marketing experts, they provide a lot of valuable insight and targeted strategies to their clients. Their 5-Step Strategy to Increase Sales is time-tested and proven to get results. They use a mixture of traditional marketing principles, insider industry knowledge, and performance-based decision-making in their specialized approach to homebuilder marketing.
Bokka was founded in 2001 and began working with homebuilders in 2005. This Denver, Colorado-based homebuilder marketing agency wanted to improve the experience for people making the largest purchase of their lives. In fact, they felt that the homebuilder industry was their calling, so they phased out all their non-homebuilder clients. The team at Bokka prefers to establish long-term relationships with their clients because they understand that transforming a company into a customer-first company takes time.
One of their clients, Holt Homes, had lots of growth but poor customer experience. The Bokka Group came in and developed a new Voice of Customer (VoC) program to drive measurable results in customer satisfaction and loyalty. Holt Homes consequently broke into the Top 100 Builder list.
Bokka is a good agency for homebuilders who struggle with the customer side of their business.
6. Group Two
Group Two is a second-generation home builder marketing agency with deep roots in the industry and the ability to continue to set marketing standards today. They have over 50 years of experience in homebuilder marketing! Based in Philadelphia, Pennsylvania, Group Two is proud to partner with homebuilders nationwide.
Their services cover everything homebuilders need to reach their customers and make sales, including:
- Creative storytelling
- Analytics-driven digital marketing
- Online sales coaching
- Strategic marketing programs for homebuilders of all sizes
- Website development that integrates seamlessly with your CRM
Take a look at the way Group Two marketed New Home Inc., which was a new homebuilder company with no completed homes. Building their market presence from the ground up involved creating a robust brand identity that helped instill trust and credibility. They prioritized SEO by creating a backlog of blogging content, which not only enhanced visibility on Google but also established New Home Inc. as a thought leader.
Group Two created a marketing campaign for Dream Finders Homes, which implemented thoughtful and positive messaging. They wanted to entice future homeowners to take that next step toward buying their dream home. The campaign included creating a landing page, making dynamic video for social media and Google, writing blog posts on related topics, developing html emails, and more. With 727 conversions, this campaign was quite successful!
Group Two is a woman-owned company, and the entire team can be an incredible asset to your marketing department (or they can BE your marketing department). This marketing agency can give homebuilders a lot of valuable help to increase sales and profits.
Keep Ahead in the Digital Marketing Game
Whether you are an experienced homebuilder or a brand-new homebuilder, we can all use some assistance when it comes to the ever-changing world of digital marketing. Hiring a professional homebuilder marketing agency can move your company forward and increase sales.
As you research marketing agencies, look for one that has goals that are similar to yours. Some agencies focus on numbers and analytics to increase profits. Other agencies offer more creative and emotional solutions to unique problems. Finding the right marketing company for your business may take some time, but that’s okay. It will be worth it. As you can see in the above reviews, the right marketing strategy can increase leads and sales more than you ever imagined.
Part of your digital marketing strategy should include AI chatbots from AtlasRTX. Homebuilders can benefit from the way we increase leads and sales through engagement technology.
