With more and more people spending time at home, building home offices or opting for contract work, the home improvement business is booming. Generating leads and retaining loyal customers is more important than ever, and to stay on top of this rising wave, companies need to invest in smart solutions. AI digital assistants provide the boost a business needs, with the ability to streamline workflow, provide 24/7 customer support, and generate and qualify promising leads. Whether you’re new to AI or have dipped your toe into the world of AI integrations, AtlasRTX can help you understand the scope of benefits this powerful technology offers.
What Is an AI Digital Assistant?
An AI digital assistant is software that harnesses artificial intelligence to provide various business services. Also referred to as virtual assistants or AI virtual agents, AI digital assistants do everything from managing a calendar to handling customer support inquiries. All AI digital assistants add value in some way, but every business must determine how this solution makes the most sense for them.
Some businesses might opt to use a digital assistant for marketing only and keep the customer support element human-centric, while others incorporate the seamless use of AI in every facet of their communications. Typically, the more comfortable businesses get with AI, the more uses they can find for this revolutionary software.
8 Ways an AI Digital Assistant Supports Your Home Improvement Business
Incorporating AI into your day-to-day business processes is a game-changer for any home improvement business. As you deal with an influx of customers, adding an AI digital assistant gives you time back and enables you to connect with those customers in a smarter way. Here are eight top ways an AI digital assistant can support your business.
1. Provide Calendar Booking and Instant Confirmation
Almost any type of AI chatbot, regardless of programming, has the capability to integrate seamlessly with your work calendar. Not only does this save time and paperwork, but calendar booking enables you to schedule and instantly confirm appointments. Even better, an AI digital assistant reduces no-shows by sending automatic reminders to customers who book with you.
These assistants are programmed to the specific criteria you outline, allowing you to accept only bookings from clients who successfully fulfill the “tasks” you require, such as filling out an information form or consenting to a booking fee.
2. Collect and Categorize Customer Reviews
Customer reviews are the lifeblood of any online-based home improvement business. Positive reviews help you rank higher in Google searches and attract more potential clients. An AI digital assistant can reach out to your previous clients to request a review, collecting more positive reviews and spreading the word about your services.
Not all reviews are going to be positive. AI assistants can filter reviews based on whether they are positive or negative, and before posting a negative review to a public forum like Google business or Yelp, it can forward them to you to read and respond to privately. However, if your client leaves you a glowing review, the assistant can invite them to share it on your social channels, reaching even more people and garnering goodwill.
3. Enhance Communication
Establishing a company “voice” or brand vision is one thing, but maintaining it is quite another. It can take the combined skills of several team members to provide tailored messaging to your clients, all while maintaining a consistent voice across your marketing channels. With an AI digital assistant, you can enjoy enhanced communication without the resource drain.
AI can adjust the messaging based on which audience group you’re targeting, so you’re more likely to reach people who resonate with your offerings. It can also respond to customers across channels, including text, email, and social media, with the same messaging style and tone. This consistency creates a pattern your customers will come to expect and rely on, and they will ultimately develop a subconscious comfort level in their interactions with your business.
4. Enable Data-Driven Decision Making
Good data empowers businesses to make smart decisions for themselves and their customers. However, it can be challenging to not only understand what data is “good” but also how it should be interpreted. An AI digital assistant can eliminate much of the guesswork from this by taking away cognitive bias associated with data review.
AI doesn’t have the biases that a human reviewer does. To that end, the digital assistant can analyze the data you feed it and provide real-time insights that allow you to act with precision. Another benefit of using AI to analyze data is that you get the results instantly, not days or weeks later. It can take a human reviewer a long time to review a data set. AI gets smarter over time, so the more you interact with your digital assistant, the better,
5. Create Content
From marketing to customer service, an AI digital assistant can help you create useful, relevant content for every phase of your business. If you have a company blog, an AI assistant can generate keyword-rich content that ranks in Google searches and helps establish you as an authority in your industry. It can also create social media posts, including shorter, keyword-heavy updates for Facebook or longer, thought-leadership pieces for a LinkedIn page.
AI content creation can also be useful in drafting customer emails. You can adjust them based on different groups of clients or users and eliminate the need for time-consuming grammar and punctuation checks. This customization can help you streamline all your outbound messaging so you can present a unified front and build a reputation as the professional, efficient company you are.
6. Improve Accessibility
Inclusivity is important for businesses that want to connect with more customers and provide support to everyone in their service area. However, it can be hard to promote inclusivity when working with limited resources. An AI digital assistant can help encourage inclusivity in many ways, including offering support for customers with visual impairments through services like converting text to speech and describing images.
Some customers work during normal business hours or need to reach out when no human team members are in the office. AI can help bridge the gap, offering 24/7 support and availability to customers who need to leave a message, regardless of the time (or the time zone!) When normal business hours resume, a human employee can reach out to schedule an appointment, answer the customer’s question, or address their concern in person.
7. Sift and Qualify Leads
One of the most exciting updates a business can receive is that it has a new lead. Still, not every lead is right for your business. With the help of an AI assistant, you can pre-qualify leads according to the criteria you set. This allows you to filter for your ideal customers (and projects) and process a large number of leads at once without losing a significant amount of time.
You can then work more efficiently by making contact with those leads and getting started booking appointments. Are you interested in only offering a specific set of services for a limited time? Create the criteria and watch your filtered leads roll in.
8. Save Time and Resources
One of the most significant reasons to incorporate an AI digital assistant into your home improvement business is the savings it offers you on both team member time and resources. Whether you opt to use the program for a handful of tasks or many, you are actively saving time and allowing your team members to focus on tasks and projects that require a personal touch, such as reaching out to customers over the phone.
It can be very expensive to bring in a team to work on certain projects, such as analyzing and presenting the results of a large-scale data collection project. AI can streamline your resources and present significant savings. You can invest those savings back into your business or use it to show recognition to team members. Ultimately, by utilizing a helpful software like an AI digital assistant, you can operate at the highest level, never compromising on service or quality, all while optimizing your in-house processes.
Contact AtlasRTX to Grow Your Home Improvement Business With AI
AI is revolutionizing every level of industry, including changing how home improvement businesses connect with and manage their customers and customer information. If you want to provide personalized engagements, streamline your operations, and save time and resources, AtlasRTX is here to support you. Whether you’re looking for marketing, sales, or service solutions, we can help.
Our AI-powered solutions supercharge every part of the customer journey, giving you a competitive edge and unlocking new levels of potential for your business. We offer an AI digital assistant that leverages advanced algorithms and natural language to provide personalized and engaging experiences to your customers. Contact us today to learn more about how we can help your business level up or schedule a free demo.
