IBM Case Study | How digital assistants are closing equity gaps in higher education

More Applications. Higher Enrollment. More Successful Students.

Engage with students more effectively 24x7 with our Conversational AI Engagement Platform at whatever point in their student journey, while empowering your team to focus on higher-value activities only they can perform.

Maximize every interaction

Engage, Convert, Support

From initial online research, through enrollment, to graduation, AtlasRTX specializes in supporting the entire student journey. AtlasRTX digital assistants can help increase leads, yield more applications, diversify your student body, and enhance your brand, all while engaging more website visitors.

Increase Leads & Applications

Provide prospective students with real-time access to information and empower them to communicate on their terms, through their preferred channels. Increase inquiries and grow applications without having to add staff or resources.

Improve Enrollment & Yield

Our automated, text-based follow-up allows your teams to build relationships with admitted students via text chat, increasing yield automatically. With competition for students at an all-time high, keeping them engaged via text is critical to reducing summer melt.

Optimize the Student Experience

Our digital assistants have been proven to help higher education institutions improve retention rates by ensuring students have 24×7 access to the information and help they need while on campus.

Diversity, Equity and Inclusion

By providing more students an equal access to information regardless of “normal business hours”, letting non-English speaking students engage in their native language, and serving as a “judgement-free zone” for sensitive questions and topics, AtlasRTX digital assistants are changing the game for students at every socioeconomic level.
WEBINAR

Navigating the Student Communication Transformation

How higher education institutions must evolve their digital communication strategies to meet the real-time needs of today’s students

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Purdue University Krannert School of Management logo

How does the Digital Workforce impact Higher Education institutions?

By the Numbers

Meaningful Results for Admissions, Enrollment and Student Success

10%

Reduction in cost per acquisition through digital assistant engagement

20%

Of all engagements with digital assistant converted to submitted application​

51%

More students engage with the digital assistant vs submitting their information through a contact form

38%

Applications influenced by digital assistant converted into confirmed deposits​

120+

Staff hours saved every month thanks to 24x7 digital assistant

Adding web and text-based digital assistants to our team has been one of our greatest investments for marketing to prospective students. Our digital assistants have been our leading source of application conversions, more than website RFI forms or digital advertising. 38% of those applicants have converted to confirmed deposits.

Dan Gaines
Associate Director of Marketing & Analytics
Purdue University Krannert School of Management

Purdue University Krannert School of Management logo
Purdue University Krannert School of Management

2021 Digital Assistant Impact Report

Purdue University’s Krannert School of Management released a Digital Assistant Impact Report in October 2021, outlining the performance of their AtlasRTX digital assistant within their larger tech stack. Some key highlights:

  • The digital assistant was responsible for a 22% increase in conversions to submitted application
  • Nearly 20% of all engagements with the Krannert digital assistants resulted in a submitted application
  • 38% of digital assistant-influenced applications converted into confirmed deposits
Maximize Every Interaction

Meet the Real-Time Expectations of Today's Students

Over 60% of interactions between students and institutions happen outside business hours. The AtlasRTX Conversational AI Engagement Platform allows you to interact with your students around the clock without adding additional staff or resources.

Support for the Whole Journey

On-demand Student Engagement When and Where it's Needed

From choosing a school to successfully graduating, schools have a responsibility to support their students on their terms, more often than ever before. Whether your team is working to reduce summer melt or supporting student mental health or financial concerns, AtlasRTX digital assistants give you insight into shifting student challenges and allow you to proactively reach out to students to support them and ensure they are successful.

“Building and launching a digital assistant with AtlasRTX was a dream! The management team took us through the setup process step-by-step to make sure the bot would be exactly as we envisioned. Any questions or concerns we had along the way were immediately addressed by our Client Delight team and our weekly training calls allow us to feel secure that our digital assistant is in good hands. If the idea of creating a digital assistant for your site seems daunting, working with AtlasRTX will take those fears away.”

Lauren Shatto
Digital Marketing Manager
Vanderbilt University Owen Graduate School of Management

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Whitepaper

Building a Positive Student Experience in the Evolving Higher Education Landscape

This extensive whitepaper explores the six core challenges facing higher education today and provides the essential components needed to create a modern, student-centered approach. We also examine how technology, including digital assistants, can help meet student needs.

Start Elevating the Student Journey Now with AtlasRTX Intelligent Digital Assistants

IBM Case Study | How digital assistants are closing equity gaps in higher education
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How to Build a Positive Student Experience in the Evolving Higher Education Landscape

In this turbulent environment, creating a student-centered approach requires new and innovative strategies.