Homebuilding

How Landsea Homes is improving sales via SMS text engagement and automation

2,961
Appointments booked by 2-person Inside Sales Team with chatbot assistance
400+
Sales generated with chatbot engagement
80%
web lead engagement rate with chatbot via SMS text
43%
engagement rate by all homebuyers with SMS text chatbot

In the fast-paced and high-pressure production home industry, engaging with customers and creating a personalized experience is not just important, it is critical. Landsea Homes wanted to improve their customer engagement while quickly responding to customer’s comments and questions, but didn’t have the resources for impactful engagement and consistent follow-up.

“Having the flow of information start on our webform or onsite digital registration, via an Atlas form that integrates with our CRM (Salesforce), is a big part of streamlining our process. The AtlasRTX SMS chatbot and platform has allowed us to receive personalized responses from our website and online leads to aid our Inside Sales team in setting appointments, all in our CRM instead of on personal phones. Our onsite agents also use customer comments about the community, their experience, and goals to engage and speed sales. Having the flow of information start on our webform or onsite digital registration, via an Atlas form that integrates with our CRM (Salesforce), is a big part of streamlining our process.”

Michelle Byrge | Vice President of Corporate Marketing, Landsea Homes

Landsea turned to technology and automation to improve the customer experience. They launched a remote access initiative to enable self-guided model home tours, with an AtlasRTX text-based chatbot providing the door codes and automated buyer feedback engagement.

AtlasRTX then implemented several text-based chatbots for Landsea Homes to create more consistent, immediate and meaningful experience for prospective buyers. These chatbots:

  • Follow up via text message with prospects, providing personalized responses to create unique experiences and nurture relationships with each individual customer.
  • Automatically qualify and filter web leads via text message, saving valuable employee time and increasing appointment conversion rate by allowing the sales team to focus on higher-value leads.
  • Enable the sales team to quickly review customer comments and honest feedback about their experience with the home tour and purchase process.
    Empower their sales team to engage in live conversations with prospective buyers at any stage of the sales journey, shortening the sales cycle and improving the overall customer experience.

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