The Purdue University Krannert School of Management has been looking to increase student enrollment. Purdue needed help:
The Krannert School implemented an AtlasRTX web-based chatbot on all their Master’s degree-related pages. Their chatbot:
Dan Gaines, Associate Director of Marketing | Purdue University Krannert School of Management
Since launching their chatbot in 2019, the Krannert School of Management has seen incredible engagement with the bot. For 2020 YTD, 1 in 5 prospective students who engaged with the chatbot submitted an application, and of those applications, over half were accepted; proving a higher quality of applicants being captured by the chatbot.
Thanks to their chatbot, the Krannert School of Management has been able to scale recruiting efforts without increasing staff and allowing their small team to focus on high value tasks instead of answering repetitive questions.
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