Lead Generation: Quality vs Quantity impacts your ROI

Lead quality vs lead quantity has been a balancing act for companies for decades. While on paper, more leads might look good to a marketing professional, the quality of lead is what a sales team wants to see. When those leads are of a low quality, it creates more work for your sales team; from follow-up to nurturing, a low quality lead often ends in wasted time (and money). In 2020, with COVID-19 decimating companies with furloughed staff or employees working from home, time is even more valuable than ever.

AtlasRTX chatbots have always been developed with quality in mind. By allowing potential customers to engage with a chatbot 24 hours a day, and self-qualifying their interest level, a company’s sales team is freed up to focus on its core tasks. Atlas bots generate higher-quality leads, that convert at a higher rate, and help companies increase their ROI.

Let’s take a look at the Krannert School of Management at Purdue University. They have had an Atlas chatbot since 2019 to help them engage more effectively with prospective students all around the world. Since launch, they have seen a 21% increase in inquiries and a 17% increase in submitted applications coming directly from their chatbot. Not only have they been getting more leads and more applications, a higher percentage of student applications generated by the chatbot were admitted. In addition, over 64% of these admitted students accepted.

Thanks to their Atlas chatbot, Krannert School of Management has generated almost 100 new accepted students without having to spend any time or effort by their internal recruiting and admissions team on engaging and nurturing these prospective students. This type of automated engagement, 24 hours a day, 365 days a year, has led Purdue University’s Krannert School of Management to expand their enrollment without having to scale staff.