How Residential Builders Are Helping Address Home-Buying Affordability
On the heels of the pandemic, the housing market experienced unprecedented twists and turns. Even now, it is still experiencing an uptick in home prices,
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Esperanza Homes, a builder based in Texas, needed to zero in on prospective buyers, gain valuable market insights into their preferences, and save staff time.
To accomplish all of these, Esperanza is leveraging the power of SalesRTX, the AtlasRTX SMS-based sales followup solution, to more efficiently and effectively reach home shoppers.
Web visitors and the Esperanza sales team seem to love the new chatbot.
“Our automated model home follow-up has allowed us to take the guess work out of engaging with prospects that are ready to take action. When we can direct our efforts toward those higher-quality buyers, our sales team is more effective and efficient at turning leads into buyers.”
Anissa Leverett, VP of Marketing, Esperanza Homes
On the heels of the pandemic, the housing market experienced unprecedented twists and turns. Even now, it is still experiencing an uptick in home prices,
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