Homebuilding

How Eastwood Homes engages with buyers and continues the conversation on text

94%
Response rate to "Request Visit" follow-up text messages
85%
Response rate to AtlasRTX follow-up text messages
36,000
Automated text messages exchanged every month

Eastwood Homes, a new home builder based in North Carolina with new home communities in four Southeast states, needed to engage with prospective buyers in their preferred way, continue the conversation with buyers away from the computer, and save their sales staff valuable time from doing repetitive tasks.

To accomplish all of these goals, Eastwood is leveraging the power of an AtlasRTX Sales Assistant for sales follow-up, to more efficiently and effectively reach home shoppers via text.

The Eastwood Homes digital assistant encourages web visitors to provide their contact details, and then initiates an automated conversation with the buyer via text message.

  • In February 2021, Eastwood Homes generated 192 new buyer appointments directly from their digital assistant.
  • Out of those appointments, 37 sales were generated, a 19% appointment-to-contract conversion rate.
  • The Sales Assistant had an incredible 85% response rate to the automated follow-up text messages sent to prospective customers.

“Prior to switching to AtlasRTX we were using a live chat function on our website. Visitors would get frustrated and discouraged if there wasn’t someone there to answer their question. When people are expecting answers immediately, the digital assistant is always there to help guide them to find the home of their dreams.”

Amanda Mohl | Internet Team Manager, Eastwood Homes

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