
Home Interest Rate Trends: What We Can Learn From History
We’re at an interesting point in the economic development cycle. Multiple pointers seemingly contradict each other as numerous industries try to fight their way out
In the fast-paced and high-pressure production home industry, engaging with customers and creating a personalized experience is not just important, it is critical. Landsea Homes wanted to improve their customer engagement while quickly responding to customer’s comments and questions, but didn’t have the resources for impactful engagement and consistent follow-up.
“Having the flow of information start on our webform or onsite digital registration, via an Atlas form that integrates with our CRM (Salesforce), is a big part of streamlining our process. The AtlasRTX SMS chatbot and platform has allowed us to receive personalized responses from our website and online leads to aid our Inside Sales team in setting appointments, all in our CRM instead of on personal phones. Our onsite agents also use customer comments about the community, their experience, and goals to engage and speed sales. Having the flow of information start on our webform or onsite digital registration, via an Atlas form that integrates with our CRM (Salesforce), is a big part of streamlining our process.”
Michelle Byrge | Vice President of Corporate Marketing, Landsea Homes
Landsea turned to technology and automation to improve the customer experience. They launched a remote access initiative to enable self-guided model home tours, with an AtlasRTX text-based chatbot providing the door codes and automated buyer feedback engagement.
AtlasRTX then implemented several text-based chatbots for Landsea Homes to create more consistent, immediate and meaningful experience for prospective buyers. These chatbots:
We’re at an interesting point in the economic development cycle. Multiple pointers seemingly contradict each other as numerous industries try to fight their way out
On the heels of the pandemic, the housing market experienced unprecedented twists and turns. Even now, it is still experiencing an uptick in home prices,
An economic downturn like the one we’re experiencing tends to come with a natural consequence. As businesses see their revenue threatened, they begin to look
Web development and design is no longer a major linear project. Instead, it has evolved into an iterative process focusing on incremental improvement, leading to