Travel & Hospitality

How Visit Salt Lake answers visitor questions 24/7 and identifies web content needs with reduced staff

60,596
total messages exchanged by the VSL chatbot since launch in 2020
11,261
total conversations engaged in by the digital assistant with interested travelers
1,876
staff hours saved since 2020 with AtlasRTX digital assistant

Visit Salt Lake launched AskVSL, a virtual assistant chatbot, in April 2020 to optimize their web experience and reach a digital-first audience not likely to get information from their Visitor Center. Within weeks, COVID-19 led to the furloughing of most VSL staff and drastic cuts to their entire budget.

Using AskVSL, Visit Salt Lake was able to:

  • Answer frequently asked questions, including questions related to COVID-19, while much of the VSL staff was furloughed and the Visitor Center was closed.
  • Identify areas of their website where new content was needed, including COVID-related content about; what’s open, travel restrictions, and local safety requirements.
  • Provided an engaging experience 24/7/365, even when human staff was extremely limited.

“We wanted a chatbot on our website to better, and more rapidly, answer visitor questions, especially during off-hours. AtlasRTX couldn’t be a better partner. The chatbot has helped us identify additional content needs throughout our website and has been especially helpful during the pandemic, as information is changing daily.”

Eric Thompson | VP of Marketing, Visit Salt Lake

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Start Engaging with more Travelers and Save Staff Time with AtlasRTX Intelligent Digital Assistants