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Landsea Homes Corporation (Nasdaq: LSEA) is a home builder based in Dallas, TX. They design and build best-in-class homes and sustainable communities in Boston, New York, New Jersey, Arizona, Texas and California. In 2022, Landsea Homes was named Builder of the Year — presented by BUILDER magazine — in recognition of a historical, trend-setting year. They are a home builder success story.
Kelly Bordato, Director of Corporate Marketing for Landsea Homes, says AtlasRTX has scaled alongside Landsea Homes for the past five years. “The homebuilding industry is very competitive. With AtlasRTX, we can communicate with customers and brokers quickly, however they wish. Communication is important whether that’s phone calls, emails, or text messages.”
The Challenge
Over the last five years, the challenges faced by custom home builders have changed and grown. Every organization is unique, but yours is probably coping with:
- Labor and staffing challenges
- Changing trends in communication and marketing
- An overworked sales force
- Outside competition
The Outcome
By implementing AtlasRTX digital assistants, Landsea Homes can qualify leads and present them to sales reps to ensure contacts are immediately made.
Landsea Homes also takes advantage of:
- Local marketing campaigns
- Targeted email marketing
- Industry trend reports and insights
Most importantly, AtlasRTX has scaled alongside Landsea Homes, creating custom applications for new markets as needed
Is Your Sales Team Communicating Effectively?
Most sales reps feel they spend too much time “playing phone tag” and not enough time closing deals.
“People aren’t always at home during business hours and may not see an email for hours or days. Many of our prospects prefer to communicate via text messages, and AtlasRTX’s digital assistants help us achieve that immediate response,” says Bordato.
She says, “We’ve had excellent feedback from buyers about our immediate communication.”
Capture Contact Information and Keep Better Records
In addition to capturing contact information, AtlasRTX helps Landsea Homes integrate that data into their Customer Relationship Management system (CRM) and keeps a detailed record of their conversations. It streamlines the homebuying process for both customers and staff.
No One Gets Left Behind
Before AtlasRTX, Landsea Homes used a paper system to provide contact information to sales reps. While reps are busy fielding customer service calls or “putting out fires” with clients, these cards could get lost on desks or shuffled in other paperwork. Sometimes, prospects wouldn’t hear back from a salesperson for days or weeks.
“With AtlasRTX, no one gets left behind,” says Bordato. Prospects fill out a web form and express their favorite way to communicate. Right now, the trend is texting. That information is entered into CRM, and the communication history is saved.
"It saves a lot of time for both staff and prospective buyers. Our sales team doesn't need to leave voice mails and wait for returned calls.”
Kelly Bordato
Director of Corporate Marketing, Landsea Homes
UP NEXT:
Unlimited Potential
Landsea Homes is currently building in six states, and they look forward to expanding into new markets. They’ll continue to use AtlasRTX for digital assistants, email outreach, industry reports and trend forecasts, and other industry insights.
We can do the same with your organization. Check out our blog for more ways we help you achieve home builder success, and contact us today for a free demo.
Ready to see Atlas in action?
Get a demo and discover why America’s top Home Builders use AtlasRTX to get their best ROI and enjoy many more benefits.
