The Purdue University Mitch Daniels School of Business has been looking to increase student enrollment. Purdue needed help:
The Mitch Daniels School of Business implemented an AtlasRTX web-based chatbot on all their Master’s degree-related pages. Their chatbot:
Dan Gaines, Director of Marketing Technology, Insights & Automation | Purdue University Mitch Daniels School of Business
Since launching their chatbot in 2019, the Mitch Daniels School of Business has seen incredible engagement with the bot. For 2020 YTD, 1 in 5 prospective students who engaged with the chatbot submitted an application, and of those applications, over half were accepted; proving a higher quality of applicants being captured by the chatbot.
The impact of Mitch’s digital assistant increased dramatically in 2021 with a +5% increase in conversions to application submission.
With COVID ushering in the increased reliance on virtual meetings (Acuity), the chatbot enhancements of automated SMS follow-up resulted in 100 re-engagements via online meetings from April-August 2021, which was 12.8% of such engagements during that span.
In 2021, Purdue saw the biggest chatbot conversion growth from our online program offerings. Nearly 20% of chatbot engagements with online candidates converted into submitted applications.
Thanks to their chatbot, the Mitch Daniels School of Business has been able to scale recruiting efforts without increasing staff and allowing their small team to focus on high value tasks instead of answering repetitive questions.
Our digital assistants are designed with the home builder industry in mind, and we’d love to show you how we can help your organization close more sales and improve your profit margin by diminishing realtor fees.