Faced with increasing competition in recruiting, Rockhurst University needed to find a way to engage with prospective students and parents at the moment they were searching for information, no matter the time of day. They also wanted to create a more positive experience for visitors by getting visitors to that information faster.
AtlasRTX implemented EduBot, our specialized undergraduate chatbot, across the Rockhurst website. This chatbot:
“Our Rockhurst chatbot, ‘Kaycee’, has been instrumental in answering our visitors’ questions. Kaycee is a powerful shortcut resulting in a more positive experience for our website as a whole.”
Dave Hunt, Director of Marketing | Rockhurst University
Since implementing their digital assistant, Rockhurst has seen incredible engagement with Kaycee, which has resulted in a meaningful increase in inquiries to the University. Their digital assistant has helped to increase new student inquiries by 37%, and a total undergraduate inquiry growth of over 200%.
In fact 33% of all web visitors to rockhurst.edu initiate a conversation with the chatbot, and 67% of those who reach the admissions page will engage with the bot. This results in over 100 daily conversations between the bot and web visitors. Thanks to their AI-powered chatbot, Rockhurst University has been able to save over 260 employee hours every month.
Student engagement is vital starting during the application process all the way through graduation. Through most of the year, higher education recruiters are focused on
The current generation of learners in colleges and universities is a privileged lot. Thanks to the advancement of technology, including automation, they have grown up
The opportunities for service improvements across various aspects of educational institutions seem endless. However, the student-to-staff ratio significantly impacts the efficiency of student support services.
For most students, starting their studies at a four-year institution comes with an implied promise: after eight semesters, you will graduate with a degree that
