Higher Education

How Rockhurst University saves hundreds of employee hours through automation

Rockhurst-horiz
37%
Increase in Fall 2022 inquiries since digital assistant launch
67%
Engagement rate with the chatbot on the school's admissions page
204%
Increase in undergraduate inquiries for all entry points
260+
Employee hours saved per month

Faced with increasing competition in recruiting, Rockhurst University needed to find a way to engage with prospective students and parents at the moment they were searching for information, no matter the time of day. They also wanted to create a more positive experience for visitors by getting visitors to that information faster.

AtlasRTX implemented EduBot, our specialized undergraduate chatbot, across the Rockhurst website. This chatbot:

  • Engages in real-time with prospective students 24 hours a day
  • Provides real-time, two-way translation in 100+ languages
  • Answers frequently asked questions about undergraduate studies
  • Converts more prospects into applications than standard web forms
  • Allows for human engagement farther down the decision-making process

“Our Rockhurst chatbot, ‘Kaycee’, has been instrumental in answering our visitors’ questions. Kaycee is a powerful shortcut resulting in a more positive experience for our website as a whole.”

Dave Hunt, Director of Marketing | Rockhurst University

Rockhurst-horiz

Since implementing their digital assistant, Rockhurst has seen incredible engagement with Kaycee, which has resulted in a meaningful increase in inquiries to the University. Their digital assistant has helped to increase new student inquiries by 37%, and a total undergraduate inquiry growth of over 200%. 

In fact 33% of all web visitors to rockhurst.edu initiate a conversation with the chatbot, and 67% of those who reach the admissions page will engage with the bot. This results in over 100 daily conversations between the bot and web visitors. Thanks to their AI-powered chatbot, Rockhurst University has been able to save over 260 employee hours every month.

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