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AtlasRTX Based in Atlanta, Smith Douglas Homes builds custom homes, model homes, and entire communities. Their business model aims to define home builder success by providing outstanding value through high-quality homes at reasonable prices.
When Smith Douglas Homes reached out to AtlasRTX, they faced the same challenges as others in the industry. Issues like costly realtor fees, low-quality leads, and a busy sales force were top of mind. They needed to build their brand in new neighborhoods and find ways to educate and encourage prospective clients after regular business hours.
The Smith Douglas team was experiencing a lot of web traffic in the evenings and on weekends. Naturally, they wanted to engage homebuyers effectively after hours. Accomplishing this would create more leads, improve lead qualification, and ultimately generate more sales.
Smith Douglas Homes also required more support for customers further in the sales funnel. While no digital assistant could ever replace a human’s outstanding customer service, they can answer all the common questions your customers have (even at 2 a.m.).
Before Atlas Digital Assistants, the Smith Douglas Homes sales force had to wade through numerous “time sinks” daily. Low-quality leads, occasional customer service issues, and those clients who need coaching and reassurance throughout the build soak up a sales rep’s time without generating revenue.
Like other sales teams, the team fielded the same questions every day, over and over. Clocking out in the evening meant something other than the end of a work day, as prospects would continue to ask questions at all hours, and a good salesperson does their best to satisfy their customers.
Now that they’ve partnered with AtlasRTX, the Smith Douglas sales team can truly clock out at night. They rest easy knowing the incessant questions will be fielded by our online digital assistants, 24/7/365. And when they return to work — fully refreshed — they’ll have a stack of qualified leads to contact.
Our digital assistants are designed with the home builder industry in mind, and we’d love to show you how we can help your organization close more sales and improve your profit margin by diminishing realtor fees.
