Visit Salt Lake launched their digital assistant, AskVSL, in April 2020 to optimize their web experience and reach a digital-first audience not likely to get information from their Visitor Center. Within weeks, COVID-19 led to the furloughing of most VSL staff, closure of their physical Visitor Centers, and drastic cuts to their entire budget.
Using their digital assistant, Visit Salt Lake is able to:
Since the area has reopened, Visit Salt Lake has refocused their digital assistant to start assisting travelers with information on upcoming events, restaurant recommendations, things to do, and more. So far in 2022, engagement with their digital assistant is up 65% year over year.
“We wanted a chatbot on our website to better, and more rapidly, answer visitor questions, especially during off-hours. AtlasRTX couldn’t be a better partner. The chatbot has helped us identify additional content needs throughout our website and has been especially helpful during the pandemic, as information is changing daily.”
As the online customer experience continues to evolve, brands across industries will need to build their strategies specifically to meet and exceed expectations. The concept
Customer service has always been a core part of the experience within the hospitality and travel industry. After all, close relationships with customers are key
Are you struggling to hire sales staff? The current job market is unlike anything we’ve seen in the past two decades. The U.S. unemployment rate
More than two years into the COVID-19 pandemic, we’re living in a new age of remote work. According to one projection, a full quarter of
