For most contractors, a workday starts early and likely ends late. Extra time for family and hobbies on weekends or evenings is sparse. Contractors must take advantage of any time-saving tools! Digital marketing is one area where AtlasRTX can save you time and money while increasing your returns.
Today, our experienced team is ready to help you with four quick, actionable tips you can use immediately. Keep reading to learn more.
1. Personalize Every Message Sent by Your Organization
From SMS (text) messages to bulk email campaigns, make sure every message is personalized in some way for your audience.
Use AI to add:
- The first names of your leads in every email or SMS message
- Local highlights and events, like sports teams and festivals
- A thoughtful close, like “We look forward to earning your business.”
Pro tip: Be aware of upcoming events — like home shows and trade shows — and build your messages around them.
2. Implement, Test, and Update Your Conversational Chatbots
Does your website include functioning chatbots? If not, this is the time to implement them. Chatbots can help your sales team by qualifying leads and moving prospects further into the sales funnel.
If you’re already using chatbots, test them. Make sure the information they’re pushing is correct.
As that old saying goes, “The devil is in the details.” So, double check:
- Contact names and phone numbers for your organization (nothing is worse than losing a lead to a disconnected, incorrect phone number.)
- Pricing statements and estimates (as supply chain struggles continue.)
- Basic facts and answers, like hours of operation
3. Improve Your Reach With Online Videos
High-quality videos take time, experience, and hours of editing. We get it!
However, American consumers are spending more time than ever doing their research via online videos.
According to recent research published by HubSpot:
- In 2023, people watched 17 hours of online videos every week
- People are 52% more likely to share a video than any other type of content
- And 83% of marketers suggest that your videos should be short; 60 seconds may be long enough to make your point
Could your organization answer common questions using a video? It’s time to push your marketing to online platforms and include videos. You can use AI to craft helpful scripts, brainstorm video ideas, and transcribe videos to text. (Just proofread before you publish; errors do happen.)
4. Get Involved With New Social Media Platforms
Social media is essential for your digital marketing efforts, and new platforms spring up all the time.
It’s not enough to count on Facebook or Instagram; your organization needs to test the waters on a few new platforms yearly. This way, you’ll improve your reach and address new prospects.
You can use AI to:
- Brainstorm ideas for memes and quick messages
- Monitor your “likes,” shares and so on
- Create reports about your social media activity to help you understand which messages get the best reaction
If you don’t have the time or patience to learn and interact with a new platform a few times weekly, assign this task to a new hire in your organization. They’ll enjoy the work.
We Invite You to Learn More About Digital Marketing With AI
If you’d like to learn more ways to boost your image, attract quality prospects, and close more deals, we can help! We invite you to contact us today for a free demo. We exist to help contractors grow.