Are you working on generating more sales for your home improvement business? First, you need to find out who wants to buy your services. After all, you won’t make many sales if you are advertising your services to a completely random audience. You probably already have a good idea of who is looking for the types of home improvements you are selling, so you have the start of your sales funnel. Continue building your funnel by following these tips. In turn, you will be able to reach your target audience, increase awareness of your company, identify leads, nurture your leads, and convert the leads into actual customers.
Making the Best Use of Your Sales Team
Before you can build your sales funnel, you need people or tools to help you build it. Your sales team is invaluable to you, but how much of their time is wasted talking to unqualified leads? Isn’t there an easier way to get the right people on the phone with your salespeople?
Yes, there is. With advancements in AI technology, you can allow an AI digital assistant and automated texting tool to do the work of culling your leads, gathering information, and even nurturing your leads until they decide it is time to purchase or talk to a person on your sales team. The following sales tips include the use of AI technology because it is such a powerful, effective, and time-saving way to interact with your leads.
Tip #1: Narrow Your Audience to the People Who Are Most Likely to Purchase
Theoretically, any person could fit into the top of your sales funnel. However, most of them would immediately come back out because they are not a good fit for your services. You want to target your marketing efforts toward a specific audience. This audience is probably geographically close to your home improvement business, owns a home, has enough income to spend money on improvements, and wants to improve their home so it can be bigger, better, safer, more convenient, more attractive, or more modern.
Your targeted audience may have certain pain points, such as an older house that needs updates. They could live in an area that gets lots of hail which frequently damages their home. They may live in an upscale neighborhood that is not tolerant of poor upkeep. If you know your audience, you can sell your services to them because you know which services they desire most.
Once you know your audience, how do you reach them? That leads to the next tip.
Tip #2: Use Online Tools to Educate Your Home Improvement Audience
It’s easy to say that you should market your home improvement business online, but it can be confusing to actually do it. There are many ways to let your targeted audience know that your business exists and that you have the services that they need. Here are a few options to consider:
Company Website
Make the most of your website. This is where potential customers will go first when they want to know more about you. The more interactive your site is, the better. For instance, you can employ the use of an AI digital assistant on your website. The AI digital assistant is available 24/7/365. It can interact with your visitors and can gather contact information.
Your website is a great place to display engaging content that shows your visitors exactly what you do, your process, and what makes you different from other home improvement companies. You can include before and after photos to demonstrate dramatic improvements you have made in the past. Online portfolios are another great option to get people thinking about how certain features would look in their homes.
Create landing pages that target specific people in your audience, such as those who live in a nearby city, new homeowners, or retired homeowners. Your AI digital assistant can later point specific people to the correct landing page.
Customer Reviews and Case Studies
Positive reviews from past and current customers should be part of your website and something you use in the sales process. People tend to trust other people more than they trust businesses that are selling something. If you have great testimonials, Google reviews, or case studies that demonstrate how you have satisfied customers, you should definitely be showing those to your targeted audience.
Blog Articles
A blog on your home improvement website will probably be full of useful information that homeowners can benefit from. For example, you can write an article about preventing mold in your house. You could write about new advancements in home security. The options to educate and inform your audience are endless. But how do you get people to read your blog? The number one answer is: be active on social media.
Social Media
Social media includes all the different apps and online meeting places that people use every day. Below are ways to build your identity, so people think of you the next time they need a home improvement service.
- Market your home improvement business on Facebook, Pinterest, X, TikTok, and LinkedIn.
- Use online forums to increase awareness of your services.
- Link to your blog in your email signature.
- Become a guest writer on a related blog.
Tip #3: Identify and Qualify Leads With an AI Digital Assistant
We have already mentioned AI digital assistants as a great tool to make your company website more interactive. Digital assistants harness the power of AI to interact with your website visitors, answer some of their questions, and lead them further down the sales funnel. People are often more comfortable interacting with a digital assistant than a real salesperson, and the assistant is available whenever your potential customers happen to go online to search for a home improvement company.
The digital assistant can follow a strategic sales path that gathers contact information from potential leads and identifies actual qualified leads who fit your target audience. You can then access the information to continue a personalized follow-up at your convenience, or you can continue to rely on the AI tools to lead the potential customer even closer to the end of the sales funnel.
Tip #4: Nurture Your Leads, So They Don’t Forget You
An AI digital assistant and texting tool can do most of the nurturing process, too. It can send out personalized texts or emails that are automated based on the information gathered on your website. This automation saves you many hours of time, and it effectively keeps your home improvement company in the minds of your leads while also encouraging further communication.
Nurturing a lead is more than making sure they know who to call to get a service (although that should be part of it). It’s about building trust and loyalty to your company. You want to continue providing your lead with valuable information they will use. For instance, if your home improvement company installs siding, and you have leads that are interested in siding installation, you can send out texts or emails that link to useful blog articles you have written about siding materials, siding color trends, or signs that your siding needs replacing.
AI is an excellent tool during the nurturing process, but there is also a place for a more personal touch, so feel free to reach out in person with an email, text, or phone call, if you think that may lead to a sale and not be off-putting.
Tip #5: Motivate Your Home Improvement Leads to Become Customers
At some point, there should be a sense of urgency, so your leads won’t procrastinate. You want them to hire you, not sit and think about it for months. Motivating your leads can include some of the same online materials you used earlier in the sales funnel to build company awareness. You can point to customer feedback, case studies, and online portfolios to show how well you do your job. You can continue to engage your customers with useful information related to your home improvements. All of this information can be part of an AI-assisted sales campaign.
You want to make sure you are super clear about your services. Transparency is a big sales point because people want to know exactly what is going to happen when you work on their homes, and they want to know what it will cost.
To encourage people to buy your services, consider offering discounts, special bundling prices, free estimates, or some other incentives. Make your CTAs big, bold, and persuasive, so people really feel like they should do what they are told. Some effective CTAs include:
- Discuss Your Needs with a Professional Home Improvement Contractor
- Schedule Your Free Consultation
- Get a Free Estimate for Solar Panel Installation
- Fill Out Our Contact Form to Get Started on Your Dream Home
Once they commit to your services, you can move into your work process and hopefully make them a satisfied and loyal customer who will come back for more in the years to come!
AI technology, like the conversational AI digital and text assistants from AtlasRTX, can assist you in every aspect of your sales funnel, from engaging with your leads to qualifying your leads and gathering contact information to continuing the conversation so they are often thinking about your home improvement company. Use AI tools to help build your sales funnel, and you will be well on your way to an increase in home improvement sales!
