Your home exterior renovation business is probably really good at installing siding, replacing roofs, putting in windows, adding solar features, and all the other things you do for homeowners. But how good are you at generating sales leads, so you can keep working? Here’s an even better question: how good are you at generating high-quality leads that are more likely to convert into paying customers? There’s a lot of competition in the home renovation industry, and if your sales team is wasting its time collecting and nurturing useless leads, you are going to lose out on the type of customers who really need the services you are offering.
Check out the following tips for generating high-quality leads, and then put them into use so your business can grow!
Quality vs. Quantity
When you are generating new leads for your home exterior renovation business, do you try to get as many people in your database as possible? This focus on quantity may seem like a good idea. More leads equals more customers, right? Well, not necessarily. Are you targeting your lead generation campaigns toward the specific audience that buys your services? If not, then you are probably getting a lot of leads that will not convert into customers.
Worse yet, when your focus is on quantity, your sales team has a lot more work to do. They will be spending hours contacting people who are not interested in your services. In the meantime, with such an overload of leads to contact, the people who actually are ready to renovate the exterior of their home could slip through the cracks.
The best way to gain new customers is to generate high-quality leads, even if it means you don’t get as many leads as you used to. Quality leads are the ones that are more likely to sign up for your services. They are your ideal audience: homeowners who live in the geographical area you serve, have enough income to spend money on home exterior renovations and are motivated to hire a professional company to handle the project for them.
Design Your Website So It Generates Leads for You
Your business website should be a working tool that attracts the right kind of visitors and generates quality sales leads. Many home exterior renovation businesses have a website that is more like a brochure. It is informative, maybe even attractive, but it doesn’t do much besides educate people on the merits of their business.
AI Digital Assistant and Automated Texting Tools
AI technology will be your most valuable tool for generating high-quality leads. An AI digital assistant and AI automated texting tools work with your existing software programs, making it easy to integrate into your existing sales plan.
People who visit your website can easily interact with your digital assistant, which you can customize to suit your needs. The digital assistant is available 24/7/365, and because it isn’t a real person, visitors to your website may feel less pressured and more comfortable sharing information. The digital assistant can guide your visitors to the pages of your site that meet their needs. As a result, their questions get answered. Additionally, it builds out a profile on your visitors, converting traffic into leads.
Once the new lead has been added to your system, the Digital Texting Assistant engages, qualifies, and nurtures them. The texting assistant can schedule appointments for quotes and do follow-ups on behalf of your sales team. The texting solution can be used throughout the entire sales funnel, and even as a service tool after someone has purchased services. It can also help you collect reviews and deal with warranty issues.
Sticky CTA
Choose the call to action (CTA) that brings you the highest value, and keep it on the headings of all the pages of your website. This makes the CTA available and noticeable at all times, no matter which page your visitor is on. A high-value CTA may offer a free consultation or a free estimate, or it may be as simple as “Get Started Now!” The goal is to motivate your website visitor to enter their contact information, so they can get started on the buying process.
Generate Traffic to Your Website
Once you have a powerful, interactive business website that generates quality leads, you need to find effective ways to generate traffic.
Search Engine Optimization (SEO)
One way to do this is to create engaging content that is SEO-friendly. This means it contains the keywords that get the most hits on search engines. When someone in your area searches for “roof replacement services” or “how do I replace old siding,” the search engines will be more likely to pull up your website in the list of results. There are content writing services that can help you optimize your content.
Social Media
Use social media to build brand awareness and link to your website. Whether you have a Facebook page, a Pinterest board, or an Instagram account, you can use it to let people know who you are and what you do.
Blog Posts
A home exterior renovations business can blog about many things that people want to read! Post a blog article about a certain project that you just finished. Write an informational article about the benefits of adding solar panels to your home. Advertise yourself as an expert in your industry, and then demonstrate it in your blog.
Blog posts are great for internal linking. For instance, if you have an article about metal roofing trends, you can link to your roof installation page on your website. Also, be sure to let readers know how to contact you if they are interested in your services.
Case Studies
Use your personal experience to generate leads for you. Create case studies of individual projects that demonstrate how you solved a specific problem. Chances are there are others out there who have similar problems, and they would like to see the process and results of your solution. As with anything you publish online, make sure your case study contains a clear CTA, so you can draw people to your website where they can fill out your form or interact with your digital assistant.
Pay-Per-Click Advertising (PPC)
PPC ads cost money, but they can drive interested people to your business website quickly. Ad platforms vary, but most do a good job of targeting your ad to the people who are most likely to want home exterior services in your area.
Listing Platforms
Listing platforms will generate traffic to your website, but they also deliver high-quality leads directly to you. A listing platform, such as Thumbtack, will collect the leads for you. You pay a fee to be on their platform, or you may pay a fee per lead or both. Listing platforms are beneficial because people go to the platform already needing your services. They plan on buying, so they want to find the best value or the most convenient home exterior renovation company.
Personalize Your Interactions
Not everyone who comes to your website is going to be in the same place in the sales funnel. Some will be mildly interested in your company. They have just begun thinking about upgrading their home’s exterior, but they are still in the thinking stages. These people will need some nurturing before they are ready to commit to a sale.
Other visitors will be actively searching for the best home exterior renovation company because they have a real desire to put on a new roof and siding. They want to be sure they choose the right company for their home and their budget. These people may need to see specific information that pertains to their unique problem.
There may even be some visitors who actually typed in your specific company name and found you online because they want your services and no one else’s! These visitors are already impressed with your services, and they may be ready to sign up for your free consultation right away.
Instead of guiding every website visitor down the same sales path, allow AI technology to personalize their browsing experience. The AI digital assistant can ask questions to determine the visitor’s goals and level of interest in your services, and can then lead them toward an appropriate web page. This helps you make the most use of your website, and it gives each of your visitors an optimal experience to meet their individual needs. It also helps your sales team know which leads are qualified and ready for the next step, and which leads are not ready yet.
Reap the Benefits of AI Technology for Your Home Renovation Company
AI technology is here to stays. Now is a great time to utilize lead generation tools, such as the AI digital assistant and automated texting from AtlasRTX. Your sales team can focus on high-quality leads because your AI tools have already done the work of identifying and qualifying the leads. Best yet, you can interact with potential customers at any hour of the day without hiring new staff. Learn more about AI technology that you can integrate with your current computer system.
