Technology is rapidly changing the way businesses conduct their marketing processes. Even companies that have been wary of technology in the past are learning to embrace the possibilities that AI offers, realizing how, by utilizing smart solutions and employing human oversight, they can reach lofty goals, connect with more customers, and outpace competitors.
The home building industry is complex, with longer lead times than most other industries, a very specific customer base, and fierce competition from other builders. However, companies of all sizes can transform their processes by incorporating AI marketing for home builders. In this blog, we’ll outline the value of AI solutions and discuss a few ways these strategies can be incorporated.
AI Is Changing the Way Homebuilding Companies Operate
AI is revolutionizing marketing across the board, from helping to create personalized experiences for long-term customers to employing targeted lead generation campaigns to capture new business. Not only can AI tools help homebuilding companies connect with customers and leads, but they also enable businesses to analyze data, reduce costs, and understand customer behavior. Through the power of AI, your business, no matter how established, can become more efficient and data-driven.
7 Things To Know About AI Marketing for Home Builders
AI tools use a combination of machine learning and sophisticated, refined algorithms to analyze both audience behavior and preferences. Plus, AI can do a significant amount of heavy lifting on the marketing side, freeing up a team to focus on other tasks, from reaching out to clients directly to spending more time crafting enhanced graphics for campaigns. Here are seven benefits of AI marketing for home builders:
1. Enhanced Lead Generation
Generating new leads is the lifeblood of most industries, including homebuilding. Still, knowing what value to assign the leads you gather can be a huge challenge, especially if you’re working with limited staff or have a variety of lead generation channels in place. AI tools greatly streamline the lead generation process through lead scoring and prioritization.
Lead scoring assigns a value to each lead, helping homebuilding teams understand which leads are more likely to engage in a sale. Marketing and sales teams can then focus on those leads, sending a series of personalized emails or text messages, encouraging them to reach out and learn more about the company or to fill out forms. This all increases the chances of qualified leads turning into sales.
2. Ad Targeting and Optimization
Ad campaigns are a vital part of almost every marketing process. Paid and organic campaigns can get a business in front of more eyes, including qualified leads. Through smart AI tools, homebuilding companies can precisely direct their campaigns to the specific audiences they wish to target based on a series of behaviors or demographics.
Doing ad targeting and optimization manually can be a heavy lift, especially for small businesses working with a lean marketing team. With AI-powered ad targeting and optimization, businesses can save money and resources while getting their ads in front of those more likely to be interested in building a new home. Homebuilding businesses can also run multiple campaigns simultaneously, all while analyzing large amounts of data to see what verbiage and imagery work best.
3. Social Media Management and Support
Social media marketing is not only a fantastic way to connect with current clients, but it is a valuable tool to find new customers as well. Far from its inception as a purely casual way to connect with friends and family, social media has emerged for homebuilding businesses as a way to effectively engage with an audience and improve brand presence.
Social media management requires ongoing attention, including quick responses to client comments and regular posting to garner more attention. However, this can be a big ask for a single person.
AI makes social media management seamless. Some AI tools offer centralized platforms where businesses can create, store, and disseminate content all from a single location, as well as track the reach and efficacy of that content. For example, a homebuilding company with a Twitter, Facebook, and Pinterest page could create posts from that platform and schedule them all to publish at specific times. The sales and marketing team can then look at those posts and the data provided by the AI to see what times and messaging yielded the best results.
4. Accurate and Streamlined Data Analysis
The larger and more successful a business is, the more data is available to analyze. While it is essential to regularly review and analyze data to uncover trends, it can be a challenge for a team to stay on top of it. In fact, a large data set can easily take several people weeks to complete accurately and thoroughly. With AI, through advanced algorithms and machine learning, that same data set can be completed in minutes. This enables homebuilding companies to uncover insights in real time and make data-informed decisions that drive growth and enhance revenue.
Some elements of human oversight and integration are important in every AI process. While AI can uncover valuable trends and insights in a matter of minutes, a human team of reviewers (or even a single person) should always review the results before using them to inform future sales and marketing decisions.
5. AI Marketing Can Lead to Reduced Costs
The cost of services and operational tools continue to rise, and many businesses are looking for ways to streamline costs without wasting valuable employee time. Using AI solutions in marketing can reduce some of the trial and error associated with sales and advertising campaigns, which in turn can cut down on the number of wasted resources within a company.
Eliminating wasteful spending on campaigns that are ineffective or unnecessary frees up more budget to be used on impactful efforts, such as customer loyalty programs or greater investment in channels that are proven to produce higher ROI. AI can also automate many repetitive tasks, including basic data collection and sending mass emails. Not only does this streamline spending but it can lead to greater employee satisfaction as well.
6. Personalized Customer Interactions
Homebuilding companies rely on digital marketing tools like email marketing to reach out to customers and leads. However, it’s all too easy to utilize generic email templates or text outlines that don’t provide the personalization consumers want. AI empowers businesses to segment their email lists based on demographics like user behavior, preferences, and past interactions. AI tools also determine the best time to send emails and how to personalize content based on each recipient’s interests, as well as set “triggers” customers display throughout the sales conversion funnel.
In addition to email marketing, AI personalizes how businesses interact with customers on other channels. Social listening can analyze conversations about a specific brand to understand how consumers react to a business. This informs how businesses can create new sales and marketing campaigns. Additionally, AI tools work across a variety of languages. Many tools, including the ones offered by AtlasRTX, are multilingual, enabling you to cross language barriers and connect with people of all backgrounds who might be interested in utilizing your company’s services.
7. AI-Powered Chatbots From AtlasRTX
It’s not always possible to have a human online all the time to answer inquiries or field customer support questions. Fortunately, AI chatbots bridge the gap, offering seamless customer support experiences through a simple digital marketing tool. AI chatbots from AtlasRTX can start conversations with prospects on your website, allowing clients and leads to ask specific questions beyond the scope of a typical “chatbot.” AI chatbots can integrate with the technology your business already uses, saving time and stress.
From appointment scheduling and answers to frequently asked questions to prompts that lead clients down the sales conversion cycle, these are AI chatbots for the next generation. Finally, if a client isn’t able to get the answers or support they need from the chatbot, they can automatically escalate requests to a human representative.
Contact AtlasRTX To Grow Your Homebuilding Business
The homebuilding business is growing daily, with customer demographics and needs ever-shifting. However, marketing companies can stay on the cutting edge of technology all while connecting with more new and existing customers by incorporating smart AI tools.
At AtlasRTX, we assist the digital workforce through the power of AI. Our products combine powerful software, seamless integrations, and innovative AI to connect marketing, sales, content management, and customer service. From 24/7 engagement to more conversational interactions, we can empower your existing marketing and sales teams and experience ultimate efficiency in homebuilding.
Our digital assistants can change the way you interact with customers, providing personalized engagements to convert leads and help you meet all your business objectives. Whether your business is large, small, or just starting out, we can provide the tools you need to scale. Contact us today to learn more about our AI marketing for home builders and to discover more about how we can help you.
