Using the right marketing tools is essential for attracting new customers to your home building business. You want to make sure that you can reach interested customers when they’re ready to connect with your brand, whether that means finding them when they’re ready to break ground on a dream property or getting in touch when they’re ready to launch their latest home renovation project. Fortunately, there are more marketing tools for home builders than ever that can help you accomplish your goals.
1. Utilize Automation Marketing Tools for Social Media
Social media is an essential platform for your homebuilder marketing efforts. With more than 4.8 billion social media users worldwide, it’s a key solution for any business that must reach many potential customers simultaneously. Even better, automation tools make it easier for you to keep up with the demands of social media marketing.
Get Help Creating Content
Many modern AI tools help with content creation. You can simply provide them with information about what your business does. In turn, they offer insight into the type of content that will help you draw in interested customers. It’s still important to add in that vital human element to your content creation practices. However, AI-generated ideas can provide you with deeper insights.
Connect With Customers
AI chatbots aren’t just for your website. They’re also a key tool that you can use to converse with customers who connect with you through social media. Through those conversations, customers get answers to their most frequent questions, obtain deeper insight into your brand, and feel more deeply connected with your business.
Schedule Posts
One of the most beneficial social media marketing tools for home builders is the ability to schedule posts ahead of time. You aren’t always online, ready to pump out content. In fact, many social media managers and marketing professionals create multiple posts at the same time. Then, they schedule them to appear when they want them to go up. It requires a lot less supervision on your part. As a result, you can focus on other critical tasks.
2. Include Email Personalization in Your Marketing Tools for Home Builders
Personalization has become more important for your marketing efforts than ever, especially when you’re reaching out directly to interested customers. Blanket emails that go out to every customer on your mailing list at the same time often lack the key elements customers need to decide whether they want to trust your home builder business with their important projects.
If you’ve just built a home for a customer, for example, they probably aren’t going to be interested in starting a new build from the ground up. On the other hand, a recent kitchen renovation could be just the trigger customers need to decide they want to tackle a bathroom renovation project, update the laundry room, or fix up the living spaces in the home.
Email personalization tools allow you to ensure that the right emails go out to the right customer — and that they contain the right details to create a more personal connection to your business. For example, you might choose to tailor emails by:
Actions Customers Have Recently Taken When Visiting Your Page
That customer who has been looking for quotes on bathroom renovations may need to know more about available options or what projects you’ve completed in the past in order to make a buying decision.
Services Customers Have Purchased Previously
A customer who has recently undertaken a new build, for example, might want to know about landscaping options, building a gazebo, or adding on exterior storage. However, a customer who has recently put on a new roof might need more information about replacing shutters or taking care of exterior painting.
Demographic Information
As you collect more information about your customers, you can determine what services they’re most likely to be interested in or the types of projects that best reflect their budgets, styles, or needs.
Personalized emails aren’t just about including the customer’s name as part of the greeting. With modern tools, they can be tailored to a customer’s buying behaviors, interest in your brand, or overall demographics. That means you’re better positioned to guide them through the sales funnel or encourage them to make more purchases from your brand.
3. Use Video Marketing Tools To Engage Prospects
Home building brands thrive on video marketing opportunities. It’s not enough for you to simply tell customers what you can do. You need to be able to show them. Video marketing tools for home builders can be a great way to do exactly that. Through video, you can take leads on a tour through exactly what you can accomplish. You can:
- Show off works in progress.
- Provide before and after shots.
- Give interested customers a better idea of what it might look like when they hire you to complete a specific type of project.
- Create tutorials that show customers how to handle minor repairs or renovations themselves. Additionally, you can provide more information about when they might want to bring in the professionals.
Having the right video marketing tools for homebuilders is an essential part of making the most of your efforts. Not only do you need a platform to host your videos, but you also need video editing software. Ideally, this software should make it as simple as possible to put together video content so that you can publish it across your marketing channels or on your website. In addition, you need analytics tools that will tell you how customers interact with your videos. For example, what content are they most likely to connect with? How much of your videos do they watch? What types of queries bring them to your website?
4. AI Chatbots
When it comes to closing the deal with an interested lead, AI chatbots can be one of the most valuable tools in your marketing tools for home builders’ arsenal. They offer several critical benefits that help you connect more deeply with customers and provide them with the information they need — all without tying up time for your marketing team or salespeople.
Connect With Leads Anytime
AI chatbots aren’t restricted by working hours or the need to take breaks. They’re there whenever a customer has a question or minor problem, whether they’re looking for a quick answer to the average price for a renovation project or an idea of how much time it might take to build a home from the ground up.
Since many customers will browse for information about home renovations after work hours — when your office might be closed down, leaving you with no one available to take on those interactions — chatbots are there to pick up the slack. In addition, AI chatbots can easily take on multiple customer interactions even when they all come in at the same time, which means less stress for your customer service or sales team when they’re in the office.
Manage Common Questions and Queries With Ease
A large percentage of your sales or customer service team’s time is often spent dealing with the same routine queries. Many people who work the phones regularly can answer those queries in their sleep. You don’t necessarily need a human representative to handle most of those questions. Instead, customers can connect with the chatbot, which will answer their questions quickly — no need to wait around for a human to come on the line. In addition, chatbots help customers schedule an appointment for a quote or to get started on a project.
Of course, when significant challenges do come up — including things that need that key human element — the chatbot can kick the problem over to a human who can provide that personal touch to potentially difficult scenarios.
Provide a Deeper Sense of Connection
In many cases, potential customers can answer their most frequently asked questions simply by browsing through your website. You may already have information about the geographic area you cover, the timeline for work completion, or even how much a project might cost directly on your website, where customers can get to that information in a blink.
However, browsing through those recommendations themselves isn’t the same as feeling as though someone is right there to answer your queries and provide more information on request. Even when customers know they’re dealing with a chatbot instead of a real person, they’re more likely to feel that sense of connection when answers are personally delivered to them rather than when they’re doing their browsing on their own.
5. Analytics Tools
When it comes to marketing tools for home builders, analytics provide essential data that can help you adapt your future marketing efforts to accomplish your goals. Through solid analytics, you can learn:
- What content you have already created that leads are likely to connect with.
- Who your audience is.
- Common customer pain points.
- Where customers are most likely to fall out of your sales funnel.
Those vital insights allow you to create better ads and solutions. Ultimately, that means more satisfied customers who are more likely to convert.
Get the Marketing Tools You Need With Atlas
At Atlas, we offer an AI-powered platform that helps you convert more leads into customers — faster. If you’re ready to get more from your marketing, it’s time to put AI to work. Connect with us today to learn more about our solutions and the benefits they can offer.
