Visit Salt Lake Taps Utah-based SaaS Company to Provide Advanced AI-powered Digital Assistant

(Park City, Utah) | AtlasRTX, a Mindshare Ventures company is pleased to announce its partnership with Visit Salt Lake, the nonprofit corporation responsible for the promotion of Salt Lake City as a convention and travel destination. AtlasRTX will deploy its Real-Time ExperienceTM (RTX) platform as part of Visit Salt Lake’s website experience.

“With increasing competition among domestic travel destinations and convention host cities, we’re pleased to be able to help our friends here in Salt Lake City to show off the amazing beauty and attractions the Beehive State has to offer,” said Bassam Salem, Founder and CEO of AtlasRTX.

Nestled at the base of the Wasatch Mountains, Salt Lake City is an ideal base camp for endless outdoor activities. With access to world-class ski resorts, arts venues, restaurants and other entertainment options, a major international airport just 10 minutes from downtown, and home to a growing number of tech companies that form Silicon Slopes, Salt Lake is the perfect destination for pleasure and business.

“Visit Salt Lake is always looking for efficient ways to communicate to our visitors and guests.  We are excited to explore how we can have real-time relevant conversations both via web and chat that can be personal, timely, and efficient. AtlasRTX’s Real-Time-Experience solutions can expand the reach of our guest services both for those planning a visit or for those that are already here,” said Eric Thompson, Vice President of Marketing for Visit Salt Lake.

“As Salt Lake City continues to grow as a preferred domestic and international destination for tourism and business travel, our RTX platform gives Visit Salt Lake the ability to engage visitors 24 hours a day in over 100 languages,” said Salem.

About Visit Salt Lake

Visit Salt Lake is a private, nonprofit corporation responsible for the promotion of Salt Lake City as a convention and travel destination. In partnership with Salt Lake County, Visit Salt Lake improves the area’s economy by attracting and providing support to conventions, leisure travelers, and visitors. The organization has a strong commitment to sustainability and stewardship of the area’s natural environment.

For more information on Visit Salt Lake, direct inquiries to:

About AtlasRTX

Founded in 2016 in Park City, UT, AtlasRTX is the leading AI-powered chatbot provider, building sophisticated Real-Time Experience programs for global enterprise organizations such as HPE, Dell Technologies, and Purdue University’s Krannert School of Business, among others. AtlasRTX’s RTX platform combines advanced AI chatbots, messaging and human-augmented engagement to transform the way firms connect with, and delight, their customers.

For more information on AtlasRTX, direct inquiries to:

To learn more about AtlasRTX and the RTX platform, visit