8 Must-Have Features in Your Homebuilder AI Digital Assistant
AI digital assistants are rapidly growing in the home building industry, and for good reason. They offer the ability to respond instantly to potential customers around the clock while prioritizing a conversational engagement that builds long-term relationships through even the longest sales cycles. However, not every AI digital assistant is created equal. For a tool so […]
A Homebuilder’s Guide to Lead Qualification Automation
All leads are not created equal. When working with and pursuing leads, choosing the right ones to follow up with is important. When there are too many leads for your salespeople to contact, leads—even highly qualified leads who are genuinely interested in your company for their homebuilding needs—can easily fall through the cracks. Lead qualification […]
Home Builder Shows in 2025 You Shouldn’t Miss
In the home building industry, personal contacts are as important as ever. Making connections with different contractors and learning about trends in the industry is as valuable as making connections with others in your position. The perfect place to do that is at home builder shows and conferences. Here, you can stay updated with industry […]
Struggling To Hire Sales Staff? Consider a Digital Assistant Instead
Are you struggling to hire sales staff? The current job market is unlike anything we’ve seen in the past two decades. The U.S. unemployment rate remains right at four percent. That means power is squarely in the hands of job seekers. According to the U.S. Chamber of Commerce, the number of current job openings (around […]
How Digital Assistants Help Implement and Supercharge Growth-Driven Design
Web development and design is no longer a major linear project. Instead, it has evolved into an iterative process focusing on incremental improvement, leading to quicker launch times and an investment that is both spread out over longer times and more closely tied to its return. That process is called growth-driven design (GDD). And it’s […]
Homebuying Trends Builders Should Know: What to Expect This Year
As a new financial quarter begins, home builders are ready for an annual increase in home purchases. Many families prefer to move during the spring or summer months. The school year creates a natural break in the schedule and vacation makes it easier to take on big tasks like moving the family. What homebuying trends […]
How Residential Builders Are Helping Address Home-Buying Affordability
On the heels of the pandemic, the housing market experienced unprecedented twists and turns. Even now, it is still experiencing an uptick in home prices, low inventory rates, and rising mortgage interest rates at a pace not seen since the 1980s. Unfortunately, the increasing mortgage payments are reducing consumers’ spending power. As a result, home […]
5 Metrics for Measuring Online Customer Experience in 2023
As the online customer experience continues to evolve, brands across industries will need to build their strategies specifically to meet and exceed expectations. The concept itself might be timeless. However, it is among the marketing areas evolving most quickly amidst the continued move to digital channels and changing needs. Of course, understanding what the trends […]
Customer Satisfaction: Why Retention Matters as Much as Acquisition
Getting a new customer to buy your products is just the beginning. Ideally, it’s the beginning of a long, mutually beneficial, and revenue-rich relationship with multiple future purchases. But too often, focusing on customer satisfaction is just a missed opportunity that retailers forego in the search for other new customers. In retail as in other […]
How Digital Assistants Can Solve 5 Common Challenges of Remote Work
More than two years into the COVID-19 pandemic, we’re living in a new age of remote work. According to one projection, a full quarter of all U.S. jobs will be remote by the end of this year. Additionally, almost 98 percent of remote workers would prefer to be at least partially remote for the rest […]
