From Crisis to Opportunity: Technology’s Turning Point in Higher Ed Student Communications

Higher education institutions are facing an unprecedented shift toward virtual communications; not only for teaching, but for enrollment, recruitment and student support. As universities and colleges scramble to balance workplace safety with the increased demand on limited resources, how can you quickly build a digital infrastructure to support the needs of an increasingly digital-first audience?

In this virtual roundtable discussion, we’ll show you how your institution can implement immediate changes to help current and prospective students, as well as discuss digital solutions to set your institution up for long-term success.


Dan Gaines
Associate Director, Marketing
Purdue University Krannert School of Management
Dan Gaines has worked in higher education marketing for over ten years. He currently serves as Associate Director of Marketing for the Krannert School of Management at Purdue University, a post he has served in since 2015. In that role, he manages the full range of marketing and communications for 11 graduate programs, including three (3) MBA, six (6) residential Specialized Master’s, and two (2) online Master’s programs. Prior to his career in higher education, he served in marketing and communications roles in the sports and entertainment industry with stints at the U.S. Olympics and Indiana Pacers.
Linda Fleming, Ph.D.
Vice President of Academic & Student Affairs
Northern Pennsylvania Regional College
Dr. Linda M. Fleming, is Vice-President of Academic and Student Affairs at the Northern Pennsylvania Regional College in Warren, PA and a licensed psychologist in Pennsylvania. Dr. Fleming earned a BFA in music from California Institute of the Arts, a M.A. in counseling psychology from the University of Connecticut and a Ph.D. in counseling psychology from the University of Pittsburgh. She also completed the postgraduate training program and clinical consultation course at the Western Pennsylvania Family Center, Pittsburgh, which provided her with a foundation in Natural Systems Theory. She has 20 years of experience in higher education as a faculty member, program director, department chair, dean and a year as interim provost and VPAA. Her professional affiliations include the Society for Psychologists in Management, American Psychological Association and the Western Pennsylvania Family Center.