Red, Yellow, Green: Marketing Tactics and Success Stories for Economic Reopening

As governments create strategies for slow reopening of their economies, many are taking a “red/yellow/green” approach that will ease levels of restrictions on businesses and consumers. In the transition, customer sentiment will evolve. Homebuilders need strategies to market and sell to their customers across each phase and must be agile and proactive to succeed.

We’ll dive deep into the latest data from homebuilder website traffic, and look at the communication strategies you need to implement in each phase.


Mollie Elkman
Mollie Elkman is the owner and president of Group Two, a leading new home marketing agency that focuses on connecting builders with buyers. Group Two’s cross-functional teams specialize in progressive strategies that build trust throughout the buying cycle. By analyzing each builder’s unique market and product, the Group Two team is able to help bolster sales and impact the buyer experience as well as the builder’s bottom line. With a deep understanding of new home marketing and a forward-thinking approach, Mollie has helped continue to keep Group Two at the forefront of the industry for over 50 years. She has shared her thoughts with thousands across the housing industry, including business owners, builders, and sales and marketing professionals. She is the co-host of Building Perspective, a podcast which promotes conversation and continued education around new home sales and marketing.

Matt Riley
Vice President
Matt Riley has invested the last 17 years of his career in the home building industry—from his first job as an on-site sales counselor to running sales and marketing operations of top 100 builders to his current role as vice president with the country’s leading marketing firm for home builders. Matt’s sales and marketing experience has expanded with the evolution of the digital age, specifically within the home building arena. He has applied his passion for “all things tech” to consistently deliver sales and marketing results that have created new benchmarks in the industry and continue to drive sales and profits for home builders across North America. Matt regularly speaks at NAHB’s IBS, Pacific Coast Builder Conference, Builder 20 Groups, and many other new home sales and marketing trainings and conferences. He was selected to Professional Builder’s 40 Under 40 in 2019 and was the 2020 Silver Award Winner of “One to Watch”!

Bassam Salem
Founder & CEO
Bassam Salem was born in Egypt, lived in France and England as a child, and then immigrated to the US as a teenager to attend the University of Utah, where he earned B.S., M.S., and M.Phil. degrees in Computer Science as well as an M.B.A. in Management of Technology. His interest in computers started young; he entered high school at age 12, began programming professionally at age 15, and completing his first master’s degree at age 21. Bassam founded AtlasRTX with a simple mission; to build a role model technology company based in Park City, Utah that showcases best practices in customer experience (#ClientsFirst), employee experience (#CofounderCulture & #BluntButKind), and business development (#MoreWithLess & #IntellectuallyHonest).