A female homebuyer reaches out to a homebuilder via chatbot.

Homebuyer Engagement: 24/7/365

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Your discerning clients need frequent attention. They have questions, and our digital assistants have the answers.

While a digital assistant can never replace a savvy, talented sales rep, they can field the common questions your prospects ask. They can generate contact forms and help sales staff stay on top of their leads.

Contact data and conversations can be transferred to your CRM system, too. That means your team will always be able to handle the loss of a salesperson — and their valuable notes — when emergencies happen.

Digital Assistants for Homebuilders & Buyers 24/7/365

The homebuying journey begins online. And that’s a challenge for sales staff who leave the office every evening.

Many homebuilders miss out on valuable contacts because there’s no one staffing the phone or returning late-evening emails. And that’s one way our digital assistants can help bring your sales staff and prospects together.

Interesting Statistics

According to the National Association of Realtors (NAR), the COVID-19 pandemic changed how people shop for homes. In 2020, 97% of potential homebuyers began their homebuying journey online.

Furthermore:

  • 76% of all homebuyers used a mobile device, like a cell phone or tablet, to search for homes.
  • Millennials used mobile devices twice as much as older generations.
  • Only 28% of modern homebuyers purchase a house after a showing with a realtor.
  • And more than half of them complete the entire transaction online.

Your potential customers kept their research habits when lockdowns were lifted. In 2022, 99% of homebuyers aged 24 to 57 used the internet to research new homes. And 97% of homebuyers aged 58 to 76 did the same.

A person uses a digital assistant to reach a homebuilder.

How Digital Assistants Help

Great salespeople know the job isn’t always a “9 to 5” position. They might work early, stay late, and come in on weekends to make contacts and close deals. Still, your best human staff needs to eat, sleep, enjoy weekends, take a vacation, or endure a medical emergency.

That’s when AtlasRTX digital assistants can help.

Your Sales Staff Will Thank You

Consider how much time your sales force spends on the following:

  • Leaving messages and waiting for return phone calls, playing “phone tag”
  • Qualifying leads
  • Calling dead-end or low-quality leads
  • Handling customer service issues after the sale

Digital assistants can take all that busy work off their plates. They can:

  • Qualify leads by answering important buying questions
  • Generate contact forms and determine the best ways to reach a prospect
  • Set sales appointments
  • Manage customer service issues after the sale
  • Recommend preferred products (and plump profit margins)

Offer Customer Service 24/7/365

Unlike any human sales force or call center team, digital assistants never need a break. They’re available 24/7 and will help your prospects get answers to that troubling question that’s keeping them awake at 3 a.m.

But the value doesn’t end there. Digital assistants can gather information to help you predict industry trends. Prospects in one area might be thinking about interest rates and property taxes. In another region, they might be concerned about brushfires and homeowner’s insurance availability.

With our digital assistants, you’ll always have your finger on the pulse of a state, region or community.

Keep Your Finger on the Pulse

Digital assistants will never replace your sales team. However, they will augment the efforts of your sales force by qualifying leads, smoothing out the daily routine, and absorbing many customer service tasks.

To learn more about our digital assistants, try a free demo. And check out our case studies to see how we’ve helped others in the custom homebuilding industry.

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